Three Ways to Customize Content Across Social Channels for Greater Response

Do you create one post and push it out to all your social media channels?

Have you thought about customizing that content to harness the strengths and characteristics of each channel?

Consistency is important in an integrated marketing campaign, but that doesn’t mean posting the same content in every social channel.

In this article we will look at three examples of how to adjust campaign content to optimize response in multiple social media channels.

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The 10 Most Shared Video Ads of 2014

Activia’s World Cup-themed “La La La” video featuring Shakira was the most shared video ad of 2014, according to a recent report from Unruly.

The ad had nearly six million global shares on Facebook, Twitter, and blogs since its launch in May, making it not only the most shared ad of 2014 but also the most shared of all-time. Volkswagen’s 2011 spot “The Force,” which aired during that year’s Super Bowl, had been the previous most-shared ad ever.

Other soccer ads were also among the most shared this year, including Nike’s “The Last Game” (3rd) and “Winner Stays” (8th), and Castrol’s “Footkhana: Neymar Jr. v Ken Block” (11th).

Only one Super Bowl ad, Budweiser’s “Puppy Love” (4th), and one Winter Olympics ad, P&G’s “Pick Them Back Up” (19th), were among the 20 most shared ads of 2014.

The speed of sharing nearly doubled year over year in 2014, with 42% of shares occurring in the first three days following a campaign launch on average, up from 25% in 2013.

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