Do you create one post and push it out to all your social media channels?

Have you thought about customizing that content to harness the strengths and characteristics of each channel?

Consistency is important in an integrated marketing campaign, but that doesn’t mean posting the same content in every social channel.

In this article we will look at three examples of how to adjust campaign content to optimize response in multiple social media channels.

Read more: http://www.marketingprofs.com/articles/2014/26645/three-ways-to-customize-content-across-social-channels-for-greater-response#ixzz3Trcvbax0

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